Jason Eversole
MBA
Marine veteran, supply chain technology executive, and former VP at FourKites. Jason spent eight years as a family care partner for parents navigating Parkinson’s disease and dementia. He is the founder and CEO of Alula.
Jason spent a decade building and scaling operations — first at Smithfield Foods, then as a VP at FourKites, where he helped grow the supply chain visibility platform to unicorn status. Before that, he served as an Air Traffic Control Watch Officer in the U.S. Marine Corps, where he learned what it means to coordinate complex logistics under pressure.
But the most complex logistics challenge he’s faced has been at home. For eight years, he and Bridgid have navigated the daily reality of caring for her parents — her father with Parkinson’s disease, her mother with dementia. That experience of coordinating care while raising their daughter and maintaining careers is what drove him to build Alula.
He writes about the operational side of caregiving — the logistics, the money, and the systems that either help or fail families.
Specialties
Credentials & Background
Education3
- MBA in Business Administration — William & Mary, Raymond A. Mason School of Business
- MCP in Community Planning — University of Maryland, College Park
- BA in Geography — University of North Carolina at Wilmington
Affiliations2
- Founder & CEO — Alula
- Board Member (Albemarle County Representative) — Jaunt, Inc.
Articles by Jason Eversole
5 articles
Virginia Caregiver Pay in 2026: What Private-Duty Caregivers Earn
Virginia caregiver pay means three different things: what caregivers earn, what agencies bill, and what families spend when they hire privately.
How to Find a Private Caregiver in Virginia: A Step-by-Step Guide
A step-by-step guide to finding a vetted private caregiver in Virginia for dementia and Parkinson's disease care. How to search, screen, interview, and manage a caregiver you hire directly.
Caregiver Agency vs. Private Caregiver: The Honest Cost Comparison
Agencies charge $45/hr and pay caregivers $14–20. Private hire costs over $1,000/month less and produces more consistent care. Here’s what both options actually cost in Virginia.
Questions to Ask a Memory Care Facility: A Tour Checklist for Families
A practical tour checklist for families comparing memory care communities, including what to ask about staffing, safety, care plans, costs, and discharge rules.
What the Doctor Doesn’t See
The other version of a dementia diagnosis — from inside the house, standing next to the caregiver, learning what it means to be one step removed from the grief but close enough to see everything.